The article achieved by the Center for Research in Marketing and Strategy (MARKESTRAT) addresses the importance of having a research agenda that is useful to industries,government and organizations in the future. The authors propose and share 10 topics with the research community. It builds upon the sustainability of business operations critical in the next 10 years and the importance of considering the company as a network of relationships and contracts. These topics include: empowerment, simplicity, technology, emerging consumers and markets, integration of economy, climate and environment, risk management and network value reengineering.
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